I did a lot,... but here are the results.

Case studies, not employment history. Each one started with a business that wasn't performing commercially.

01 — Software

400% Revenue Growth

Pricing failed to capture product value.

What I changed — Market positioning · Value-based pricing · Packaging · Commercial testing
→ 400% annual revenue increase. Customers stayed.

02 — Cask Software

Highly specialist engineering software with legacy technology and limited commercial scalability.

What I changed — Product · Proposition · SaaS model · Pricing · GTM · New markets · Enterprise sales
→ 300% ARR growth and international expansion.

03 — Software

Strong product. Untapped commercial potential.

04 — Healthtech / VR

Technology needed a credible business and growth proposition.

What I changed — Business model · Proposition · Growth case · Investor narrative
→ €450K investment secured.

05 — Insurance

A manual operational process redesigned around technology and automation.

06 — Govtech

A stalled ballot-voting technology project with disconnected requirements and delivery.

07 — Telecom

Commercial strategy around emerging technology and digital transformation.

What I changed — Commercial strategy · New markets · Revenue models · Digital transformation
→ New market entry and new revenue opportunities defined and pursued.

08 — KPN / Huawei

A commercial model connecting digital services, payments and telecom billing.

What I changed — Commercial model · Partnerships · Payments · Billing integration
→ A commercial model connecting digital services, payments and telecom billing.