I find root-cause problems. Fix them. Turn solutions into products and propositions people understand, use and buy.
Got something technically complicated? Commercially underperforming? That's Richard Territory.
When something fundamentally isn't working.
Find the root cause, remove unnecessary complexity, fix the underlying process, proposition or model.
When a problem needs to become a product, proposition, workflow or system.
Turn insight into something usable, understandable and scalable.
When the product works, but the commercial side doesn't.
Improve positioning, pricing, sales, market entry, adoption and go-to-market.
What is the actual problem?
What is the right solution?
How does this create measurable value?
Legacy specialist engineering software, a highly technical domain and an unclear commercial future.
A high-volume operational process producing costly errors, rework and constant escalation.
Turning educational complexity into structured data products for institutions, students and employers.
Helping technical products become propositions people understand, trust and buy.
I'm most useful before everything has been neatly defined.