02 — Cask Software
Legacy to International SaaS
Highly specialist engineering software with legacy technology and limited commercial scalability.
Deep engineering expertise, offshore energy and geotechnical customers, and a product architecture that made scaling and selling equally difficult.
The work ran across product and commercial at the same time: a SaaS model, a proposition engineers and procurement could both understand, a pricing structure that scaled, and an enterprise sales motion for international buyers.
ARR grew 300% and the company moved from a domestic specialist to an international software business.
In short
- Problem — Highly specialist engineering software with legacy technology and limited commercial scalability.
- What I changed — Product · Proposition · SaaS model · Pricing · GTM · New markets · Enterprise sales
- → 300% ARR growth and international expansion.
- Client — Cask Software