Bring me the messy version.

I'm most useful before everything has already been neatly defined — when the problem is still unclear, technical, tangled or commercially underperforming.

  • Interim / fractional leadership — Commercial Director, product-commercial leadership, new market development.
  • Product & proposition — complex product commercialisation, positioning, pricing, go-to-market.
  • Business problem solving — root-cause diagnosis, commercial underperformance, business model and workflow improvement.

Interim Commercial Director

For businesses requiring temporary commercial leadership.

  • Typical — 3–9 months
  • Involvement — 2–4 days/week
  • Scope — Commercial transformation · Turnaround · GTM · International expansion · Team leadership

Fractional CCO

Senior commercial leadership without hiring a full-time CCO.

  • Typical — 6–18+ months
  • Involvement — 1–2 days/week
  • Scope — Strategy · Commercial leadership · Pipeline · Pricing · GTM · Team development

Growth Project

A defined commercial problem that needs solving.

  • Typical — 6–16 weeks
  • Involvement — Project-based
  • Scope — Market entry · Pricing · Proposition · GTM · Product commercialisation · Commercial diagnosis

What people say

“Richard came in,… and walked out with a budget.”

— Rik, Game Company

“Sometimes, I don't know if Richard is making it up or telling the truth, but he seems to be right.”

— My ex-mother in law

“Richard sells the skin of a bear. Then he starts looking for the bear,… and the shotgun.”

— Andre, now CTO Bunq

“He quadrupled my business. It was hiding in plain sight.”

— Sebastian, Platform4

“Future, vision,… new business models.”

— Peter, Director KPN

“Richard was right. Premium SMS is coming our way.”

— Marcel, Huawei Project Manager

Hands-on training & coaching

Looking for hands-on training or coaching on your problems — to get your team ready? I can also be available as a coach.