07 — Telecom
New Markets & Revenue Models
Commercial strategy around emerging technology and digital transformation.
Technology capability existed well ahead of any commercial model to monetise it.
We developed the commercial strategy around emerging technology, digital transformation and the revenue opportunities that were realistically reachable.
The result was a defined set of new markets and revenue models the business could act on.
In short
- Problem — Emerging technology without a commercial route to revenue.
- What I changed — Commercial strategy · New markets · Revenue models · Digital transformation
- → New market entry and new revenue opportunities defined and pursued.