03 — Software
4x Revenue
Strong product. Untapped commercial potential.
Nothing was wrong with the product. Everything downstream of it was under-built: routes to market, partner leverage and a revenue model that rewarded volume rather than value.
We rebuilt go-to-market around the buyers who already valued the product, added channels and partnerships for reach, and reshaped the revenue model to match how customers consumed it.
Revenue quadrupled without changing what the product fundamentally did.
In short
- Problem — Strong product. Untapped commercial potential.
- What I changed — GTM · Sales · Channels · Partnerships · Revenue model
- → Revenue quadrupled.