Notes.
From the intersection of business × product × technology × people. Not generic "10 sales tips" content.
What I write about
- Fixing Growth — Why companies stop growing — and what is usually really wrong.
- Product — Building things people actually need.
- Commercial — Pricing, positioning, GTM and sales.
- Tech / AI — Where technology creates value — and where it doesn't.
- Building — Lessons from building businesses and products.
- Education — Skills, learning and what education can learn from business.
In the pipeline
- Most companies don't have a sales problem. What sits underneath poor commercial performance.
- Your product isn't too complex. Your proposition is. Why technically brilliant companies struggle commercially.
- I inherited 800 pages of geotechnical engineering. What learning an industry from scratch taught me about product.
- Stop asking AI to fix bad information. Why information quality comes before intelligence.
- What 400% revenue growth taught me about pricing. Sometimes growth doesn't require more customers.
- Legacy isn't a technology problem. Why modernising software starts with the business model.
- Why I like entering industries I don't understand. An outsider can sometimes see what insiders stopped questioning.
Chapters
Chapters